Guides
Practical, no-jargon guides to paid advertising for independent Australian clinics — what actually moves enquiries, what wastes budget, and what the advertising rules mean in practice. Written for clinic owners, not marketers.
What AHPRA's advertising rules mean for your ads
Testimonials, before-and-afters, discount offers and naming weight-loss medications — a plain-English walk through what's restricted and why.
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Why Google Ads traffic to your homepage costs you bookings
The single most common setup error in clinic ad accounts — and the fix takes an afternoon, not a rebuild.
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How Meta Ads targeting actually works for clinics
Why boosting a post isn't a strategy, what the algorithm is really optimising for, and how to give it something useful to learn from.
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